Liquor Ads Win More TV Airtime

The Wall Street Journal, Friday, August 24, 2012 8:55 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Media


In recent months, ABC, CBS and NBC have begun airing spots for Captain Morgan rum, Grey Goose vodka, Jack Daniel's whiskey and other brands on late-night television programs such as "Jimmy Kimmel Live!," the "Late Show With David Letterman" and "Saturday Night Live."  Ads for Southern Comfort have run in the same slots this month. The move lets them tap a new stream of revenue as advertisers continue to shift their ad budgets to cable TV, the Internet and online videos. Broadcasters are limiting liquor ads till after 11 p.m. ON cable, many nets air them any time.



Read the whole story at The Wall Street Journal »

Be the first to comment on "Liquor Ads Win More TV Airtime"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Media Articles

>> Around the Net In Media Archives