Liquor Ads Win More TV Airtime
In recent months, ABC, CBS and NBC have begun airing spots for Captain Morgan rum, Grey Goose vodka, Jack Daniel's whiskey and other brands on late-night television programs such as "Jimmy Kimmel Live!," the "Late Show With David Letterman" and "Saturday Night Live." Ads for Southern Comfort have run in the same slots this month. The move lets them tap a new stream of revenue as advertisers continue to shift their ad budgets to cable TV, the Internet and online videos. Broadcasters are limiting liquor ads till after 11 p.m. ON cable, many nets air them any time.