News Brief

Who's A 'Status Seeker'*?

Top 10 DMAs in which adults who consider themselves “status seekers” reside:

  1. Los Angeles, CA  
  2. Gainesville, FL 
  3. Greenwood-Greenville, MS
  4. Baton Rouge, LA
  5. Jackson, MS
  6. Baltimore, MD
  7. Shreveport, LA  
  8. Columbus, GA 
  9. Philadelphia, PA
  10. New Orleans, LA 

* Believe social or career advancement comes before family and faith. They live to impress others and enjoy being the center of attention.

Source: GfK MRI’s 2011 Market-by-Market Study

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