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Study: Income Drives Digital Coupon Use

A new study from RevTrax reports that digital coupon use is highest among older, more affluent consumers. On average, it says, a 10% increase in median income creates a 1.59% increase in digital coupon activation rates, while a 10% increase in median age results in a 2.49% gain in activation rates.

Women are more likely to use digital coupons than men, as are those with college degrees; Millennials are least likely to use them. RevTrax is a multichannel promotions platform that works with such companies as Kimberly Clark, Walgreens, and Toys "R" Us.

Tags: coupons, retail
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