News Brief
Nike Teams With College Sports Net
Oct 27, 2003, 12:00 AM
CSTV: College Sports Television and Nike have entered into a programming, marketing and advertising partnership that will include video-on-demand, broadband and retail components. CSTV will also play a role in the introduction next month of the new Nike Training initiative, and will have its programming incorporated into Nike's "Football Rivalry Series" this fall. In addition, Nike will become the sponsor of and will assist in developing "Nike Training Camp," a CSTV original program series produced in high definition that will premiere Sunday, Nov. 23.
Nike Training Camp will feature top coaches across various college sports sharing their keys to success through instruction, training techniques and motivation for aspiring college and amateur athletes. The CSTV-Nike partnership will result in joint marketing programs meant to drive in-store traffic to Nike products and drive digital cable and video-on-demand distribution. Joint partnerships between key Nike retailers and CSTV cable affiliates will support CSTV and Nike's video-on-demand and broadband offerings. CSTV is committed to providing unprecedented national exposure for student-athletes participating in more than 25 sports at more than 1,300 colleges while maintaining the integrity of intercollegiate athletics.
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