United Way, NFL, Team Up for Ad Campaign
The New York Times, Tuesday, August 28, 2012 11:40 AM
A set of college-educated NFL players will participate in an ad campaign for The United Way in an effort to curb the number of high school dropouts and recruit volunteers. Created by McCann, the PSA stars Nnamdi Asomugha, cornerback for the Philadelphia Eagles; Brandon Carr, cornerback for the Dallas Cowboys; Josh Cribbs, wide receiver for the Cleveland Browns; Chris Canty, defensive tackle for the New York Giants; and Cam Newton, quarterback for the Carolina Panthers. Part of the ad’s voiceover states: “It takes about 12 years to create a graduate. It takes the same time to create a dropout. And the difference could be you. So become a United Way volunteer reader, tutor or mentor. Make a difference in the life of a child.”
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