Apps Top Mobile Web For Travelers

  • August 29, 2012

There isn't much of a debate about apps versus the mobile Web when it comes to travel. New data from Nielsen shows that Android and iOS device users spent 95% of their time accessing travel information from apps versus only 5% on the mobile Web. The research firm said the huge discrepancy was mainly driven by Google Maps -- the top travel category app and site in June, accounting for 78% of all time spent in mobile on travel. The mobile Web, however, was the go-to option in some travel categories, including cruise lines, ground transportation and hotel information. Nielsen concluded that people generally prefer apps for guidance and navigation and the mobile Web for trip planning. But a recent eMarketer report on mobile use related to travel found that most trip planning still takes place on the desktop Web because of the difficulty of scrolling through numerous travel options on smaller mobile screens.

 

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