Burger King Continues Revamping Menu
Burger Business, Friday, August 31, 2012 8 AM
After launching its summer menu, introduced in June, with a focus on beef, pork and BBQ flavors, a post-Labor Day phase II will feature chicken and Italian flavors. The limited-time menu additions include sandwiches, wraps, new breakfast items and a new smoothie, but no new burgers this time. Chicken Parmesan and Italian Basil Chicken sandwiches, now being tested in Chicago, are the core offerings. Breakfast adds Black Forest ham to Ham, Egg & Cheese Biscuit and Ham, Egg & Cheese Croissan’wich.
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