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'The Atlantic' Digital Ad Revs Up 57% YTD

The Atlantic said traffic to its flagship Web property -- -- increased 57% to 10.3 million unique visitors in August from a year ago, while digital ad revenue was up 47%. Traffic to grew 27% to 3.3 million, while broke 1 million visitors for the first time after being launched less than a year ago. Digital ad revenue overall is up 52% so far this year. The magazine publisher forecasts it will top last year's performance by more than 40%. The Atlantic didn't provide revenue figures in actual dollars. 

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1 comment about "'The Atlantic' Digital Ad Revs Up 57% YTD".
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  1. John Harvey from The Slate Group, September 5, 2012 at 5:36 p.m.

    Curious as to what uniques The Atlantic is referring to--Omniture uniques? No citation in the article as to source.