Out To Launch

StateStreetState Street Global Investors launched a set of TV ads promoting its SPDR ETF products. “Rabbit Ears” brings us back to an era when TV sets had antennas and the slightest sneeze could turn your crisp picture into static. A father has his two young sons each hold an ear, so his reception is stellar. Unfortunately, he forces them to hold the ears throughout their adolescence. “SPDR ETF investors are willing to accept some imprecision in their lives, just not in their investments. See it here. In "Grocery Store," a SPDR ETF investor shows that she has a strategy at every market, even the super market, where she chooses a checkout line and sticks with it. Everyone knows when you change lanes it’s always your original lane that picks up the pace. Watch it here. The Gate Worldwide created the campaign.

SunRunGoing solar saves homeowners money, among other things, in a series of ads for Sunrun. A couple, gardening in their yard, lower their electric bill by going solar. The voiceover informs the couple that they’re also saving dolphin babies in the process. The voiceover then insists that they love saving dolphin babies more than saving money. The couple disagrees. See it here. The voiceover introduces another couple as solar users in an effort to “organically pickle stuff,” rather than saving money. Turns out, the stereotype raised by the voiceover is an accurate one, as the wife in the ad leaves to buy soy flaxseed. Watch it here. The voiceover is put in his place in the final ad, “Best Part.” A man was able to go solar with no money down, the best part of the solar incentive. Voiceover tries to butt in while the homeowners stands firm in his reasoning. See it here. Heat, San Francisco created the campaign, directed by Mike Maguire of Biscuit Filmworks and edited by Greg Scruton of Arcade Edit.

NVenergyIf you live in Nevada, chances are you have a mini robot living inside your house. NV Energy launched a TV spot to educate its consumers on how they receive their energy -- and how NV Energy stays one step ahead to ensure its clients will have the necessary energy at all times.  The company uses an adorable  “Bot” character to illustrate how energy goes from transmission lines into someone’s home – at the flip of a light switch. Watch the ad here, created by R&R Partners.

 

GameStopGameStop launched a TV spot promoting the "GameStock 2012" festival, a six-week event where gamers can buy discounted games and win prizes. The festival is positioned as a Woodstock for video game characters – you just have to attend or risk missing out on something historic. The spot features various video game characters, from zombies, ogres,  blue avatars and barbarians making the pilgrimage to Gamestock 20212 by any means necessary: bus, van, or hitchhiking. See it here, created by The Richards Group.

LegalSeafoodLegal Sea Foods launched a print ad touting its seafood as a religious experience. Using the recognizable Christian fish symbol that usually has the name Jesus inside it, the brand placed the word “legal” inside. At the bottom of the ad, copy reads: “It’s a religious experience.” See the ad here, created by DeVito/Verdi.

Tags: ad campaign
Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Marshawn Lynch Sells Skittles On Live TV

    Home shopping channel EVINE Live got ready for the upcoming football season Tuesday morning by welcoming Seattle Seahawks running back Marshawn Lynch, on a live broadcast to sell Skittles. The die-hard Skittles fan teamed up with host Allison Waggoner and spent more than five minutes selling wholesale-sized amounts of Skittles ...
  • NEW! California Milk Advisory Board Gets Real

    The California Milk Advisory Board (CMAB) has shifted its  campaign focus with "Return to Real," a series of TV spots that launched last week. "Return to Real" places the happy talking cows on the back burner, replaced by a focus on wholesome food and the farmers who produce it. Each ...
  • NEW! Ronda Rousey Stars In Latest Carl's Jr. Ad

    Is this the new breakfast of champions? Ronda Rousey shows her sweet side as she takes down her Cinnamon Swirl French Toast Breakfast Sandwich in a 30-second ad for Carl's Jr. "Winning Combination" shows the breakfast sandwich interspersed with footage of Rousey and her championship belt, along with her kicking ...
  • NEW! Do A Good Deed On 9/11 Day

    The 9/11 Day organization, a nonprofit that encourages good deeds and service on 9/11, launched a TV campaign leading up to the 14th anniversary that focuses on the children born on Sept. 11, 2001. More than 13,000 babies were born that day. A 60-second spot presents one such girl, named ...
  • NEW! Castor & Pollux: Read Pet Food Labels Because Your Pet Can't

    The "science" is in: dogs can't read labels, so it's up to their owners to and feed them Castor & Pollux Natural Petworks. In an ad breaking September 1, we see an adorable pooch failing every reading test thrown his way. If he followed any commands onscreen, the dog would ...
  • HearAngel App Monitors User's Listening Level Of Music

    Random App of the week: This app isn't available just yet, but it's something most of us could use. Naked Europe partnered with LimitEar to launch www.hearangel.com, a website promoting the upcoming HearAngel app that will go into development later this year. HearAngel will monitor how someone listens to music ...
  • Reef Campaign Highlights Things More Important Than Competition

    Did I just get emotional watching a surfing video? Yes, I did. Reef, a line of surfing equipment and apparel, launched a beautiful campaign highlighting things that are more important than winning a sports competition. The two-minute video introduces viewers to Nicolas Gallegos, a man who is unable to surf ...
  • Dell Launches B2B Campaign, 'Beat Again'

    Dell launched a BtoB campaign to raise awareness of its enterprise capabilities. "Future Ready" illustrates the future of business and technology to a target audience of C-suite execs and IT decision-makers. The debut ad, "Beat Again," is set in the distant future and shows tech's role in finding a new ...
  • LG Electronics Explains The Science Behind Its Smart TVs

    LG Electronics dubbed its amusing TV spots promoting its smart TVs "The Science Behind." TVs may be smarter, but content watched on them is a bit more lowbrow. Each of the four ads begins with a serious voiceover explaining the technology inside these fancy, intelligent TVs -- as viewers watch ...
  • NEW! Stephen Curry, Misty Copeland And Jordan Spieth Are The Sum Of Their Training In Under Armour Ad

    Under Armour launched "Rule Yourself," a 60-second anthem for athletes everywhere, illustrating how a combination of hard work and discipline makes us all stronger. The stunning ad features NBA player Stephen Curry, ballerina Misty Copeland and golfer Jordan Spieth practicing their crafts. Each athlete is multiplied countless times, so it ...
>> Out to Launch Archives