Report: YouTube To Bring Movie Rentals To Connected TVs
YouTube movie rentals are on their way to Connected TVs: on Tuesday, it was revealed that YouTube would add paid movie rentals to its app across hardware partner TP Vision’s line of Philips-branded TV sets.
According to reports, the companies will begin offering movie rentals in “select European countries” later this year, and “Philips Smart TV will be among the first TV platforms” to offer access to these rentals, indicating that YouTube rentals will be coming to more Connected TVs soon.
YouTube added movie rentals to its Google TV app earlier this summer, but has yet to make any other video on-demand announcements since.
As GigaOm points out, it's unclear whether YouTube plans to enter the VOD market to compete directly with existing providers like VUDU or Amazon Instant Video.