BK Extends UK BBQ, Literally
In the UK, Burger King this week unveiled a Rodeo BBQ Extra Long Beef burger with three beef patties, fried onion rings, cheese and BBQ sauce. There's also a Rodeo BBQ Chicken Royale, Chilli Cheese Bites, and snacks. The concept is also going to BK outlets in Austria and Switzerland. The chain will also sell a Hot Texas Whopper in Germany. German units also are promoting a French Mustard Whopper and Spicy Chicken Bites.