NBC Sports Chief Prefers HD To 3D TV
Add NBC Sports Chairman Mark Lazarus to the list of executives casting doubt on the future of 3D TV. Lazarus believes the sports TV industry might jump over it to a degree
and shift focus to the emerging ultra-HD format.
Sony and LG are among the manufacturers moving to launch sets with ultra-HD or 4K capabilities, meaning programming can be seen with
four times the picture quality of HD.
As for 3D, Lazarus said there is a future, but “I just don’t know how bright it is.” NBC did offer Olympics coverage in the
format, but Lazarus said the company will not be a pacesetter.
“We will follow, not necessarily lead, and we think that ultra-HD is probably the next migration both in the
transmission and consumer electronics business,” he said at a Bloomberg Sports Business Summit on Thursday.
Separately, Lazarus also reiterated that NBC broke even or
made a profit on the London Olympics, which was a “far healthier” performance than anticipated and “certainly planned when Comcast bought NBC.”
Lazarus, who
spoke on a panel, also addressed the growing emphasis on a two-screen experience while viewing. The aim is to get viewers to interact with related content to what’s on-air.
But
he said that even if people are visiting an unrelated Web site, it can be a ratings generator. “They are distracted long enough that maybe they’re not clicking [away] during the
commercials,” he said.
Also appearing at the Bloomberg event was NFL Commissioner Roger Goodell, who addressed whether Time Warner Cable would begin to carry the NFL Network. He
said via other deals a “market rate” has been set, and the NFL has no intention of yielding on it.
The NBA is on the brink of placing logos on uniforms. What about the NFL?
“We want to make sure we do what’s right for the brand … I don’t see any drive in our league [for that],” Goodell said.
Recent MediaDailyNews Articles
-
Tradional Radio Revs Flat, Digital Revs Up 9% May 19, 4:26 p.m.
Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from ... -
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- up 12% from the same ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ...
1 comment on "NBC Sports Chief Prefers HD To 3D TV".
Leave a Comment