Disney Opens Baby Store

The Walt Disney Co. has opened first Disney Baby retail store at a mall in Glendale, Calif., primarily targeting the young mothers of what Disney hopes also will be its next generation of wide-eyed customers. Disney is pushing hard to quickly build a Disney Baby line of products and services that it hopes will ultimately grow into a powerful baby brand that captures new customers ages 0 to 2, even before many of them can crawl.

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