Around the Net
Mobile Email Opens Climb to 36%
- Adotas, Friday, September 7, 2012 4:45 PM
According to a new report by Knotice, mobile email open rate during the first half of 2012 was 36%, up from 27% for the last half of 2011. The report also predicts a "mobile tipping point" where brands will see the majority of their opens occurring on mobile devices within the next 6-12 months.
