'Glamour' Makes A Push For Millennials
The New York Times, Monday, September 10, 2012 3:39 PM
If you're old enough to remember the "Pepsi Generation," you're way too ancient to be part of "Generation Glamour" -- the millennials targeted by the Conde Nast pub's new $250,000 campaign. Coming six months after the mag revamped editorially, the push includes a redesigned, video-driven website and such elements as "an interactive photo wall on display in the meatpacking district of Manhattan; events like a party in Brooklyn; and a presence on social media like Instagram, Pinterest and blogs," writes Stuart Elliott.
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