Mobile marketing technology firm Augme Technologies has appointed former Ogilvy & Mather executive Tom DeLuca as COO. DeLuca, who will also serve as COO for Augme subsidiary Hipcricket, replaces Robert Hussey, who will join the company's board of directors. DeLuca most recently served as COO for Social@Ogilvy, the agency's social media division, whose clients include Ford, IBM, Nestle and UPS. Prior to Ogilvy, DeLuca was VP, worldwide digital marketing at Warner Bros. Home Entertainment, and was previously founder and president of Digital Agency Group. His background also includes a stint as head of digital operations at Lionsgate Entertainment.Augme, which trades in the over-the-counter market, provides mobile marketing services under the Hipcricket brand to clients such as Macy's, MillerCoors, Nestle and ClearChannel.