Around the Net
Facebook Visits Drop 6% For Year
- San Francisco Chronicle, Wednesday, September 12, 2012 9:38 AM
A new report from Citi analyst Mark Mahaney notes that, according to ComScore, Facebook's unique visitors in the U.S. dropped by 6% year over year, following a 1% drop in July. He says it's the first decline in traffic to Facebook his firm has seen. ComScore's Andrew Lipsman says that the drop isn't cause for worry. "The decline is due to a U.S.-wide change in our weighting methodology based on newer U.S. Census data," Lipsman told Business Insider in an email. "The decline is due to that, not organic reasons."
