News Brief

Univision Agrees To Use Rentrak Data

Univision Communications, the biggest Spanish-language broadcaster in the U.S., has signed a contract to begin utilizing digital set-top TV ratings data from Nielsen rival Rentrak.

The deal covers both Univision’s broadcast and cable networks, including flagship Univision, TeleFutura, Galavisión, Univision Deportes, Univision tlnovelas, ForoTV,  Bandamax, De Película, Película Clásico, Clásico TV, Ritmoson and Telehit.

Tags: tv
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.