Ads Get Political
Politically themed ads are hitting the airwaves. Brands like Maker's Mark, 7-Eleven, Boston Market and FedEx might be taking a risk, though, per one analyst. "This is a tight election with massive polarization," says Daniel Howard, marketing professor at Southern Methodist University. "This is not something I'd want to associate my brand with." 7-Eleven, for the fourth-consecutive presidential election, is selling coffee in red or blue cups (party specific) and the company is keeping its won poll, which the company says has mirrored election results. Maker's Mark bourbon has brought in James Carville and Mary Matalin for a party they can both support: The Cocktail Party. Boston Market has a micro-site with a voting function, and FedEx Office has a TV spot where two politicians agree to a clean campaign. They don't.
Recent Around the Net In Brand Marketing Articles
-
Are Facebook's 'Likes' Free Speech? May 17, 9:46 a.m.
In a court room in Virginia, Facebook's lawyers are busy arguing that the social network's “Like” ... -
The Next Martha Stewart May 17, 9:46 a.m.
Brit Morin may be the next -- or at the least a digital -- Martha Stewart. ... -
Kroger Defends Ditching Double Coupons May 17, 9:46 a.m.
Kroger's CFO said the grocery chain's double coupons in several markets was “a very expensive reward ... -
Fiat May Move HQ To U.S. May 17, 9:46 a.m.
With Fiat SpA hoping to wrap up its takeover of Chrysler LLC sometime this year, the ... -
Mozilla Delays Blocking Cookies May 17, 9:46 a.m.
Mozilla has postponed activating the third-party blocking feature on its latest browser, Firefox 22, according to ... -
Heineken Aligns Web And TV May 17, 9:46 a.m.
Heineken is looking to make more original content for online channels and more long-form digital programming. ... -
Craft Beer Grows May 16, 9:42 a.m.
Consumers have increased beer consumption, and craft beers have benefited. According to Chicago-based research firm Mintel, ... -
In Peru: Billboard Ads You Can Drink May 16, 9:42 a.m.
A Clear Channel billboard in Peru, the first to extract drinking water from air has produced ... -
Netflix Says It Won't Sell Ads May 16, 9:41 a.m.
Netflix says it won’t be selling ads for its streaming site. Netflix executive David Wells, speaking ... -
New App Lets You 'Buycott' Frankenseed Maker May 16, 9:41 a.m.
Big surprise: the Supreme Court comes down on the independent farmer. Consumer sentiment about Monsanto isn't top ...
Be the first to comment on "Ads Get Political "
Leave a Comment