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Query This: 'iPhone 5,' Google Vs. Bing

Following this week’s unveiling of the iPhone 5 (a.k.a. the “Tall iPhone”), I was curious to see how Google and Bing search results would look like when “iphone 5” was entered.

Long story short, Google’s Web crawlers apparently do not think Apple.com deserves a spot on the first page, but does display a paid ad right at the top.

On Bing, surprisingly, Apple.com is the 2nd organic result with no paid ad showing.

What’s more mind-boggling is the fact that an “ipod nano 7th generation” search query on Google shows apple.com as the top organic result. Maybe this is Google’s way of getting back at Siri, which pretty much bypasses all Google services when providing answers.

I wonder how much Google raked in from “iphone 5” clicks… unless the two have a side deal.

In summary:

·         Google’s Web crawlers have feelings that override algorithms.

·         Apple does not currently advertise on Bing.

·         Bing has better organic results than Google at least for “iphone 5.”

·         http://www.bingiton.com/ this is my new obsession and would highly recommend everyone to give it a try.

Tags: mobile, search
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