News Brief
BrightRoll Exchange Launches RTB For Mobile Video
Sep 14, 2012, 1:51 PM
BrightRoll on Friday announced that its BrightRoll Exchange now offers real-time bidding for mobile video, which the company claims is a first for the industry.
Previously, buyers had to place fixed bids for mobile video, and could not make decisions in real-time. The new feature allows buyers to bid on both browser-based and in-app mobile video, as well as standard online video inventory.
BrightRoll also said it expects that more than half of all video ads will be on mobile content before the end of the year.
The BrightRoll Exchange serves 4 billion ads per month to thousands of Web sites.
Recent Video Daily Articles
-
April Another Big Month for Video Ad Views, Less So for Total Viewers May 22, 4:21 p.m.
ComScore’s monthly scorecard of video shows that in April 181.9 million Americans watched 38.8 million videos. ... -
TBS, TNT Will Start Live Video Streaming May 15, 10:37 a.m.
TBS and TNT will start offering live streaming of its cable channels, and offer mobile phone ... -
72% of Video Buyers Upped Spending Last Year, Adap.tv Semi-Annual Report Says April 11, 9:26 a.m.
Adap.tv this morning is releasing its semi-annual state of the industry report in New York, which ... -
Tremor's Kilgore Is New IAB Chairman Feb. 25, 9:45 a.m.
Randy Kilgore, chief revenue officer for Tremor Video on Sunday was tapped as the Interactive Advertising ... -
Innovid Touts Positive Effects of Interactive Pre-Roll Feb. 5, 2 p.m.
Advertisers that use interactive elements in their pre-roll benefit from higher engagement and completion rates, compared ... -
WaPo's New Executive Editor Says Paper Will Launch Political Video Channel Jan. 3, 4:10 p.m.
The Washington Post has announced plans to launch a video channel focused on politics this summer. ... -
Apple's iPhone 5 Has A Mountain To Climb To Surpass Samsung's Online Video Buzz Sept. 14, 1:40 p.m.
It may still be early days, but Apple has a long way to go if buzz ... -
DNC Beats RNC In Online Video Views Sept. 12, 3:17 p.m.
In the wake of the big party political conventions, the Democrats have trounced the Republicans on ... -
Martha Stewart Living Omnimedia Turns To Digital Video Sept. 11, 3:38 p.m.
Martha Stewart Living Omnimedia, which has been unprofitable for eight of the last nine years, is ... -
Report Underscores Netflix's Brand Loyalty Problem Sept. 7, 2:01 p.m.
Despite enjoying impressive usage among its user base, streaming media provider Netflix has a serious brand ...
Be the first to comment on "BrightRoll Exchange Launches RTB For Mobile Video"
Leave a Comment