Garfield at Large
MediaPost Week in Review
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Stan Mack's Real Mad
MAD - London
Online Media, Marketing
Daily Online Examiner
Email Marketing Daily
EU Email Marketing Daily
Email Insider Europe
Mobile Shop Talk
Search Marketing Daily
Social Media & Marketing Daily
The Social Graf
Online Media, Marketing
Data & Targeting Insider
Publishing & Publishers
The Daily Blog
Supply Side Insider
& The Media
Audience Buying Insider
Brand and Product Marketing
Thom Forbes: Top of the News
Engage Target Market Newsletters
Industry Sector Newsletters
Marketing Tools & Strategies
2017 Events Calendar
January 17, 2017, DC
Masters of Media Selling
January 18 - 19, 2017, NYC
Online All Stars
January 19, 2017, NY
Agency of the Year
January 25, 2017, NYC
Creative Media Awards
January 26, 2017, New York City
February 22, 2017, ATL
Brand Marketers Summit - Cross-Channel
March 7 - 10, 2017, Austin
OMMA at SXSW
March 11, 2017, TX
March 15, 2017, NY
TV Insider Summit
March 19 - 22, 2017, AZ
April 12, 2017, NYC
Marketing Automotive Awards
April 12, 2017, NYC
Data & Programmatic Insider Summit
April 23 - 26, 2017, FL
Search Insider Summit
April 26 - 29, 2017, FL
May 3, 2017, NYC
IoT Marketing Awards
May 17, 2017, NYC
Email Insider Summit
May 31 - June 3, 2017, FL
Publishing Insider Summit
June 4 - 7, 2017, FL
Email Insider Summit Europe
June 25 - 28, 2017, TBD
Search Insider Summit Europe
June 28 - July 1, 2017, EU
Digital Out of Home Awards
September 19, 2017, NYC
Search Insider Summit
December 7 - 10, 2016, UT
Email Insider Summit
December 4 - 7, 2016, UT
November 17, 2016, CO
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Future of Media
IoT Marketing Forum
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Advertising Week
OMMA at Internet Week
OMMA Audience Buying
OMMA Bots & Chat
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Social Media Insider Summit
Video Insider Summit
Online All Stars (January 19, 2017, NY)
Agency of the Year (January 25, 2017, NYC)
Creative Media Awards (January 26, 2017, New York City)
Appy Awards (March 15, 2017, NY)
Marketing Automotive Awards (April 12, 2017, NYC)
Digital Out of Home Awards (September 19, 2017, NYC)
OMMA Awards (September 26, 2016, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Results for rtb
AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App Advertising
RTBlog, Tobi Elkin - Tuesday, December 20, 2016
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ball ...
Facebook Tests Real-Time Ads For Live Videos
RTBlog, Tobi Elkin - Wednesday, November 23, 2016
Facebook has bet the farm on Facebook Live, its live-streaming video capability. ...
IAB Tech Lab Releases OpenRTB 2.5 With Updates For Programmatic Tech
Real-Time Daily, Tobi Elkin - Wednesday, November 16, 2016
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time ...
RTB House Expands To Singapore
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Ad-tech firm RTB House, which specializes in retargeting, on Tuesday said it ...
Programmatic Media And The Blockchain
Online Spin, Josh Engroff - Friday, November 11, 2016
It may sound crazy, but using a secure, decentralized and fully electronic ...
Meredith Digital Partners With The Trade Desk On Programmatic Shopper Marketing Media
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Meredith Corp. announced a partnership with The Trade Desk, Inc. to launch ...
Does WPP's Triad Acquisition Cross Marketing Church And State Line?
Real-Time Daily, Jay Friedman - Wednesday, November 2, 2016
Google and Facebook have been taking the heat for being walled gardens, ...
ABC: Automate, But Coordinate
Real-Time Daily, Scott Bender - Thursday, October 27, 2016
With apologies to "Glengarry Glen Ross," and its ABC ("always be closing") ...
RTB Continues To Dominate Programmatic Market By Wide Margin
Real-Time Daily, Joe Mandese - Monday, October 10, 2016
The programmatic media-buying marketplace is projected to expand 27% this year to ...
New Formats, Standards Straining Bounds Of Cloud Infrastructure
Real-Time Daily, Dwight Ringdahl - Wednesday, September 28, 2016
The advertising ecosystem has evolved rapidly in a really short period of ...
RTB House Expands In The Middle East And Africa
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
RTB House expands in the Middle East and Africa with a new ...
Beeswax Raises $11M For Customizable Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Startup Beeswax, founded by three former Google ad executives, has raised $11 ...
PubMatic Launches SEVEN, Revenue Management Platform
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Ad-tech firm PubMatic announced the launch of SEVEN, a revenue management platform ...
A Chat With AppNexus Chief Economist Gabriel Weintraub
RTBlog, Tobi Elkin - Friday, September 9, 2016
Chief Economist is a hefty title and one that ad tech/martech stakeholders ...
Machine Learning Taking Over
Programmatic Insider, John Motavalli - Wednesday, September 7, 2016
Juniper Research says machine learning algorithms are expected to generate around $42 ...
Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech
Real-Time Daily, Tobi Elkin - Thursday, September 1, 2016
For its third acquisition this year, Dentsu Aegis Network announced it will ...
Header Bidding Vs. Google's First Look
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
The Drum takes a look at header bidding, which it says has ...
AppNexus Launches Programmatic Marketplace Transparency Tools
Real-Time Daily, Tobi Elkin - Monday, August 22, 2016
Ad-tech firm AppNexus has announced the launch of Advanced Deal Metrics and ...
Programmatic Maintains Momentum In Q2, Improves Transparency
Around the Net in Real-Time, Tobi Elkin - Friday, August 12, 2016
The programmatic marketplace continues to grow, a new study on global automated ...
Google Taps A.I. To Help You Bid For Digital Ads
Around the Net in Real-Time, Tobi Elkin - Friday, July 29, 2016
Artificial intelligence has rentered the world of real-time bidding. This week, Google ...
LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make it ...
Political Dollars Will Be Directed To PMPs Vs. Programmatic Guaranteed
Around the Net in Real-Time, Tobi Elkin - Friday, June 17, 2016
Michelle DeVine, programmatic sales manager at Vox Media, told Portada that that ...
Rising Q1 Programmatic Video Inventory; Higher Pricing
Television News Daily, Wayne Friedman - Thursday, June 16, 2016
More programmatic digital video inventory was made available, with cost per thousands ...
Taboola Partners With AppNexus To Integrate Real-Time Bidding On Native Advertising
Real-Time Daily, Tobi Elkin - Wednesday, June 15, 2016
Content discovery platform Taboola on Wednesday announced a native advertising real-time bidding ...
Shift of Real-Time Bidding Ads To Mobile Web Will Drive U.S. RTB Market Till 2020
Around the Net in Real-Time, Tobi Elkin - Monday, June 13, 2016
A study by tech researcher Technavio projects that the real-time bidding (RTB) ...
A World Of Walled Gardens: The Demise of Facebook Exchange
Real-Time Daily, Gar Smyth - Friday, June 10, 2016
Why do Facebook and other media giants choose to become "walled"? ...
Real-Time Optimization: Major Disrupter In Advertising World
Real-Time Daily, Yann AïtBachir - Thursday, June 9, 2016
The advent of digital advertising technologies, including real-time bidding and programmatic buying, ...
Standards For Auction Pricing Are Needed. What's The Answer?
RTBlog, Tobi Elkin - Monday, June 6, 2016
Programmatic approaches to media are quickly becoming the norm. Yet auction pricing ...
RTB House Opens Office In Taiwan, Expanding APAC Footprint
Real-Time Daily, Tobi Elkin - Tuesday, May 24, 2016
RTB House, a global tech company specializing in retargeting, on Tuesday announced ...
Bye-Bye, Middlemen -- Header Bidding Is Here to Stay
Real-Time Daily, Jonathan Mendez - Wednesday, May 18, 2016
When the same publishers that are being crushed by the current ad-tech ...
Page 1 of 44.
Next Articles »
All Archives >
Privacy/Terms & Conditions
©2017 MediaPost Communications. All rights reserved.
1460 Broadway, New York, NY 10036
tel. 212-204-2000, fax 917-591-3261,