Spending Growth For Open Programmatic CTV Ads Slowed In Q3
- by Robert Williams , November 22, 2023
Spending on open programmatic advertising for connected television rose 2% from a year earlier to $5.3 billion in the third quarter. The slim increase marked a dramatic slowdown from the double-digit percentage growth in the prior two years, according to estimates by ad-verification firm Pixalate.
The growth varied widely among …
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