Robert Williams
Member since November 2018Contact Robert- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- Gender Equality Attitudes Stuck In Neutral As Advertisers Face Split Audience in
Research Intelligencer on
03/06/2026
Optimism about the future is steady for young women. Young men are less upbeat.
- Passport Not Required: Global Content Surges Across Streaming Libraries in
Research Intelligencer on
03/05/2026
Netflix and Amazon Prime Video appear to be leading the charge toward international programming, especially as Japan and India open the floodgates.
- Consumers Haven't Lost Attention - Advertisers Just Have To Earn It, Study Says in
Research Intelligencer on
03/04/2026
More than two-thirds of consumers say humor, emotion or entertainment make ads memorable.
- Butter, Books And Boycotts: Why Your Media Plan Might Be Sitting On A Powder Keg in
Research Intelligencer on
03/03/2026
More than a third of U.S. adults say they have boycotted a brand for social reasons.
- TVB Study Says Broadcast Still Rules The Living Room And Yes, Your Media Plan in
Research Intelligencer on
03/02/2026
Broadcast television still delivers unmatched reach trust and influence across every screen that matters, according to the trade group.
- Americans Aren't Shocked By Targeted Ads, 88% Expect Them in
Research Intelligencer on
02/27/2026
Your audience knows you are targeting them and they are not running for the hills.
- AI Is Your New Media Intern, Shopping Assistant And Existential Crisis in
Research Intelligencer on
02/26/2026
AI is becoming part of the infrastructure for brand discovery and comparison, along with content creation.
- Teens, Chatbots And The New Media Plan: AI Is Already In The Backpack in
Research Intelligencer on
02/25/2026
AI literacy is becoming cultural literacy, making brand presence inside AI ecosystems matter as much as a presence in social feeds.
- Welcome To The 26%: How Brands Can Win When Loyalty Is On Sale in
Research Intelligencer on
02/24/2026
Seventy four percent of the average grocery cart is made up of habitual purchases, while only 26% is up for grabs. That sliver is a battlefield for advertisers.
- Netflix To Capture 10% of CTV Ad Spend As Media Buyers Reach For Checkbooks in
Research Intelligencer on
02/23/2026
Netflix's global reach is closing in on 1 billion people, with 315 million paid subscribers as of Q4 2025.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Fascinating! I came for the AI slop discourse, and ended up staying for the emerging academic field of Ginsu economics.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Great read. So the real question: when AI slop and AI sex collide, what does my AI shopping agent recommend next? Mushroom coffee, bitcoin, testosterone gummies and a set of Ginsu knives?
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob