Around the Net
Email Marketing ROI Study Finds Messages Drive Revenue For 4+ Weeks
- Coast Digital Blog, Friday, September 14, 2012 3:59 PM
A 52-week study comprised of 28 email messages conducted by Coast Digital has found that the messages remain highly productive for the intitial four weeks after sending, during which period 80% of the revenue coming from the email will be generated. Productivity then slows, reaching 90% of total revenues by weeks 10-11, and 97% by week 20. After 4 weeks of results, enough data exists to make a reliable forecast of the total sales coming from the email.
