How APIs Will Deliver Ads, Content

Tom Anthony believes that during the next 10 years there will be a huge decline in the number of users visiting Web sites, and that APIs and structured data will play an important role in that shift. Helping marketers understand that thinking, he provides screenshots and images, and describes the evolution of the Web during the past 20 years. He believes that eventially marketers will pay more attention to where marketing content gets stored to push out the information or allow it to get pulled, and give less attention to where customers interact.

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