24/7 Real Media, Inc. has introduced the newest version of its ad server - Open Advertiser 2.3. This latest version offers clients the expanded ability to calculate ROI on different buy models
including Cost per Acquisition (CPA) and flat rate; a new set of ROI reports to better measure effectiveness of advertising campaigns; XML Report API which allows users to create queries in other
applications that access Open Advertiser report data; and the ability to directly export all reports into Excel making it easier to include and manipulate other data in order to provide more
sophisticated analysis of costs and ROI.
