National Ad Campaign Helps Wounded Warriora
The Florida Times-Union, Tuesday, September 18, 2012 9:30 AM
Timed with the 11th anniversary of the terrorist attacks on the United States, a new campaign, "Believe in Heroes" via Jacksonville, Fla.-based Wounded Warrior Project, is rallying Americans to show support at their grocery store for veterans. The effort encourages consumers to buy 55 name brands at about 70 chains nationwide through Veterans Day (Nov. 11) with the proceeds headed to the Wounded Warrior Project. Created in 2010 by Acosta Sales and Marketing, the campaign raised $3.5 million last year with fewer store chains.
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