How To Measure Facebook Social Data

Search Engine Watch, Tuesday, September 18, 2012 1:17 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing

Conducting analysis to understand the impact of the content on Facebook brand pages is a critical factor in determining the impact on page visitors. But as Nathan Linnell explains, it's easier described than actually done. Linnell describes strategies for top-level segmentation and metrics categories that explain exposure, consumption, engagement and negative feedback. All metrics are accessible through the Facebook Insights export feature.

Read the whole story at Search Engine Watch »

Be the first to comment on "How To Measure Facebook Social Data"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives