Christmas Email Promotions Likely to Begin Even Earlier This Year
TODAY.com, Tuesday, September 18, 2012 5:15 PM
As of the first week in September, fifteen perent of top online retailers had already begun ringing in the holidays in the inbox, according to Responsys. The Inbox Group reports similar findings, that retailers beginning to promote Christmas in October last year have already begun in September this year. Intense competition for inbox attention and limited holiday dollars is the cause of this year's "Christmas Creep."
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