Eyeblaster Adds Features
Oct 26, 2004, 12:00 AM
Rich media provider Eyeblaster added new features to its existing rich media suite yesterday. The new features include behavioral marketing tools, which track and then adapt to user's tendencies; support for software, which lets clients incorporate real-time data into their advertising; and a program to simplify the implementation of these and other advanced features. Also on offer is a new scrolling banner format and additional enhancements intended to ease the delivery of video across advertising formats.