Shop.org Annual Summit: 17% Open Rates and 3% Click-Through Benchmarks "Spot On"

The email marketing benchmarks of 17% open rates and 3% click-throughs, recently published by eMarketer, are "spot on" according to Listrak CEO Ross Kramer. Speaking at the Marketing Boot Camp in advance of the Shop.org Annual Summit, Kramer went on to say that retailers should aim for 20% - 30% of revenues to be attributable to email.

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Tags: email
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