Nexstar Chief Upbeat About Growth
Perry Sook, the chief of Nexstar Broadcasting, says he’s optimistic that his station group ultimately will be able to collect carriage fees on par with a regional
sports network. That would be somewhere around $2 to $3 a month per subscriber from the cable/satellite/telco TV operators, Sook said.
“That is a realistic neighborhood for us
to get in before the growth starts to level off,” he said Friday at an investor event.
As Sook views it, stations have lineups similar to a regional sports network: local
content plus what could be equated to the MLB or NBA game: network prime-time fare.
Vincent Sandusky, head of the LIN station group, said an upside in retransmission consent fees
could be making the case that with local stations so widely viewed, operators should reapportion more dollars to offer them and trim fees for niche cable channels.
“There is
such a disparity in what our local stations (deliver) and what we’re currently getting,” he said, while joining Sook on the panel. Of course, as Sook noted, broadcast stations don’t
give operators a couple of minutes an hour of ad time to sell themselves.
As for the ad market, Sandusky said LIN has seen an uptick recently in the home improvement category, while
on the economic front Sook said: “As long as consumer credit is available, our business will continue to grow.”
Recent MediaDailyNews Articles
-
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ...
Be the first to comment on "Nexstar Chief Upbeat About Growth"
Leave a Comment