25 Little Email Marketing Experiments That Deliver BIG Results

A/B testing is one of the easiest and most productive ways to identify the email tactics that work best for your brand. Tests for Layout and Design, Timing and Frequency, Dynamic Content, Call-to-Action, Sender and Copy can all fine-tune an email program.

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1 comment about "25 Little Email Marketing Experiments That Deliver BIG Results".
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  1. Charles Balazs from Washington Post Digital, September 27, 2012 at 10:56 p.m.

    Link to the original?