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Fidelity Names Draftfcb AOR For DM Biz

Draftfcb has been named agency-of-record for Fidelity Investments’ acquisition-based direct marketing business in the personal investment sector. Previously, the company handed its DM needs in-house. Laurence Boschetto, global CEO and president of Draftfcb, stated that together, the agency and client will "reinvent how acquisition marketing could be enhanced for today’s consumer." Fidelity Investments is one of the world’s largest financial services providers, with assets under administration of $3.7 trillion.

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