Possible First?: 'Economist' Sets Digital Rate Base
The Economist has set a digital rate base of 50,000, set to take effect in January -- the first magazine to do so, it claims. The rate "will apply to the North American non-replica, subscription sales of The Economist that are read on the iPad, iPhone, Android devices and BlackBerry Playbook," writes Lucia Moses. As noted in this post, some media buyers are happy with the move to separate digital and print rate bases, while others are "demanding" more "performance-based data."