Overture Launches in Spain
Sep 17, 2003, 12:00 AM
Overture Services, Inc. has launched in Spain. Spain is one of Europe's fastest growing online markets, with more than 14 million Spaniards online and 95 percent of those using search engines on a regular basis, according to Nielsen NetRatings. At launch, Overture's Spanish distribution partners include highly trafficked sites such as MSN; Tiscali; Lycos; Excite; Wanadoo; and Ya, a Spanish Internet Service Provider. In addition to its core paid placement product, Overture will be providing the Wanadoo Group in Spain with Web Search results from FAST, which was acquired by Overture in April. Through these partnerships, Overture Spain reaches 71 percent of Spanish Internet users. Spain is one of several new international territories in which Overture plans to launch its commercial search service during the remainder of 2003. As previously announced, Overture expects to expand into Austria, Switzerland, Scandinavia, and Australia before the end of the year. Overture has existing marketplaces in the United States, the United Kingdom, Germany, France, Italy, the Netherlands, Japan, and South Korea.