91% Use Email Daily, Though Its Function in Personal Communications Has Dropped 21% Since 2008
New data from ExactTarget finds that the percentage of consumers who use email daily has risen to 91%, up from 85% in 2008. Yet this usage is evolving, as fewer consumers rely on email for personal communications. That figure has dropped from 66% in 2008 to 45% today. Text messaging and social networks have picked up the personal communications slack.