Forrester Study: Email and Search, Not Social, Drives Sales Online
Marketing Pilgrim, Wednesday, September 26, 2012 4:39 PM
New research from Forrester's "The Purchase Path of Online Buyers in 2012" finds that paid search is the top performing tactic for acquiring new customers, while email has the greatest influence over driving repeat purchases. The report also indicates that social channels are not meaningful for driving sales.
Recent Email Marketing Daily Articles
-
Square Tests Email Payments in Invite-Only Beta May 20, 4:18 p.m.
Mobile payment services company Square has introduced a new service that will allow people to send ... -
Charity: Water Uses Email to Raise More than $2 Million For Clean Water in Rwanda May 20, 2:31 p.m.
Charity: water was looking to raise $1.7 million to deliver clean well water to 26,000 people ... -
Barnes & Noble Reportedly Going to Add Email Client & Web Browsing to eReader May 20, 1:02 p.m.
Barnes & Noble is going to be adding a web browser and an email client to ... -
Sending Relevant Emails is a Challenge For E-Commerce Companies: Bronto May 17, 2:45 p.m.
According to a new report from email marketing services company Bronto, creating relevant emails is a ... -
Spam Accounts For 65.9% of All Email May 17, 2:38 p.m.
According to online security company Symantec, 65.9% of all email is spam. And while a majority ... -
North Carolina Law Makes It Illegal For Tesla to Email Customers May 17, 2:17 p.m.
In North Carolina, a new law passed by the state Senate would make it illegal for ... -
CQuotient Introduces Personalized Recommendations Tool for Email Marketers May 17, 10 a.m.
CQuotient, a Bain Capital Ventures-backed startup, has introduced a new email marketing tool to the marketplace ... -
"Wallmart" Spam Email Misspells the Retailer's Name May 16, 4:59 p.m.
There is a phishing email message going around that claims to be from Walmart. The spammers ... -
New Silverpop Tool Helps Marketers Create Personalized Campaigns in Real Time May 16, 4:55 p.m.
Digital marketing services company Silverpop has released a new tool that aims to make real-time personalized ... -
Google Now Lets You Make Email Money Transfers with Google Wallet May 16, 10:12 a.m.
Google has updated its Google Wallet service and added a feature that lets users send money ...
Be the first to comment on "Forrester Study: Email and Search, Not Social, Drives Sales Online"
Leave a Comment