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Futures Company Taps Shupp As SVP

The Futures Company, a global strategic insight and innovation consultancy, named Lee Shupp as senior vice president of the North American group. Shupp will oversee client relationships. He joins The Futures Company from Kantar sister company, Cheskin Added Value. Most recently, he shaped the overall company strategy, including a new research area: ethno-futurism.

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