The New York borough that has been home to the likes of Woody Allen, Mel Brooks, Barbra Streisand, Mike Tyson, Al Capone, Chris Rock and Jay-Z has a new jewel, Barclays Center, which arrives with the NBA's Nets as its anchor tenant, nearly two dozen marketing partners and a plan to take on Madison Square Garden and Radio City Music Hall as the city's main attraction for sports and entertainment. But will it work?