Obama Campaign Tests Short, Poignant and Personal Email Subject Lines

Breaking Copy, Friday, September 28, 2012 4:45 PM
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The Obama campaign has recently sent emails with the subject lines, "If I don’t call you," "Something lovely," "Frustrated," and "Big things." The Romney campaign telegraphs message content more directly with subject lines like, "My Plan for Jobs and Economic Growth" and "Leadership Defined."

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