Is It Appropriate to Send Remarketing Emails to Guest Shoppers

Practical Ecommerce, Sep 28, 2012, 4:45 PM
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A retailer testing remarketing emails to shoppers who abandoned a cart has found that instead of being seen as offensive or intrusive, the messages were instead highly effective, ringing up a 25% conversion rate and generating 1/3 of the site's email-related revenues. 

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