Is It Appropriate to Send Remarketing Emails to Guest Shoppers

A retailer testing remarketing emails to shoppers who abandoned a cart has found that instead of being seen as offensive or intrusive, the messages were instead highly effective, ringing up a 25% conversion rate and generating 1/3 of the site's email-related revenues. 

Read the whole story at Practical Ecommerce »
Tags: email
Recommend (5) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.