Telemundo Launches Bilingual Ad Platform

New York Times, Monday, October 1, 2012 4:04 PM
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Telemundo Media and Comcast Spotlight are launching Telemundo Plus, an advertising platform that will let advertisers show ads in either Spanish or English "throughout the NBCUniversal, Comcast and Telemundo networks," writes Tanzine Vega. When using the product, such advertisers as T-Mobile and Toyota (which have already signed up to test it), "will be able to specify an audience by neighborhood, but the aim is to approach the same level of precision available to marketers who run digital campaigns," writes Vega.

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