Spain's Seat Embeds AG Tech In Brochures

M&M Global , Wednesday, October 3, 2012 1:19 PM
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The Spanish auto manufacturer has teamed up with augmented reality platform Aurasma to incorporate the technology into a range of its global marketing material. Devised by Grey London, the partnership will begin with the augmented reality technology embedded into brochures for two new Seat models – Leon and Toledo – both of which were unveiled at the Paris Motor Show. The technology will also feature in Seat’s main range brochure.

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