Sainsbury's Must Change Ads
The Guardian , Thursday, October 4, 2012 8 AM
Sainsbury's, which claims to help consumers "live well for less," has been ordered by the UK Advertising Standards Agency to change some of the adverts for its Brand Match campaign after they were found to be misleading following complaints from rival supermarkets and shoppers. The print and online promotions promised consumers they would not "pay more for brands than you would at Asda or Tesco."
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