McDonald's Eyeing Retail Coffee

Burger Business, Thursday, October 4, 2012 8 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

Tags

A trademark registration has been filed under the McDonald's name covering ground and whole-bean coffee. Coffee is a $2 billion-plus business for McDonald’s in the U.S., but the chain is signaling an interest in following Dunkin’ Donuts, Tim Hortons and others into the coffee-retailing business. Asked for comment on the trademark application, a McDonald’s spokesperson downplayed its importance, saying, “We register a lot of trademarks. That’s nothing new for us.”

Read the whole story at Burger Business »

Be the first to comment on "McDonald's Eyeing Retail Coffee "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives