McDonald's Eyeing Retail Coffee

A trademark registration has been filed under the McDonald's name covering ground and whole-bean coffee. Coffee is a $2 billion-plus business for McDonald’s in the U.S., but the chain is signaling an interest in following Dunkin’ Donuts, Tim Hortons and others into the coffee-retailing business. Asked for comment on the trademark application, a McDonald’s spokesperson downplayed its importance, saying, “We register a lot of trademarks. That’s nothing new for us.”

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Tags: coffee, qsr, retail
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