Rumor: Microsoft Eying Rdio

Microsoft is rumored to be in talks to acquire music streaming, subscription and discovery service Rdio. “We’re running the rumor because those talks are likely actually taking place, and because an eventual deal would make sense for both parties,” The Next Web writes. Indeed, “Microsoft is currently trying to transform itself into what CEO Steve Ballmer calls a ‘devices-and-services company,’” TNW note. With or without Rdio, TBW believes that music discovery is an essential part of Ballmer’s strategy.

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