Taco Bell Gets Lift From Cantina Bell
Nation's Restaurant News , Friday, October 5, 2012 8 AM
Taco Bell’s Cantina Bell menu has lifted the chain’s perception of quality among consumers, according to research from YouGov BrandIndex. The firm BrandIndex, which measures consumer perceptions of hundreds of brands in the United States, found that Taco Bell’s “quality scores,” or the measure of survey respondents’ opinion of the brand’s quality, rose steadily since the July 5 launch of Cantina Bell, significantly narrowing its gap with fast-casual rival Chipotle Mexican Grill and overtaking the average perception of the quick-service segment’s overall quality score.
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