Lexus Drives Discovery's 'Winged Planet' App

by , Oct 5, 2012, 10:28 AM
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Winged-Planet-Plus-iPad-appAs networks look for ways to capitalize on the TV-tablet nexus driving much of the growth in simultaneous viewing, Discovery has signed Lexus to sponsor a "Winged Planet Plus" app. The iPad app works along with the eponymous Oct. 6 TV special co-produced by Discovery and the BBC.

The app is free for download on the iTunes store. Viewers can also link up with the real-time synced content online at Discovery.com.

Lexus previously backed a similar iPad effort with ABC. One of the more well-known examples of advertiser involvement to take advantage of what NBCUniversal refers to as a SimViewer was AT&T in the launch efforts for Conan O'Brien's TBS show.

“Winged Planet Plus” includes 100-plus exclusive content options; audio-syncing allows for the real-time interaction. Content available on the iPad stretches from added and deleted scenes, as well as trivia and photos.

One of the opportunities for advertisers is running commercials in a show in concert with second-screen exposure. Lexus’ deal covers a presence on the app, stretching from video to a photo gallery to quizzes. It will also receive mentions on-air during the two-hour special.

3 comments on "Lexus Drives Discovery's 'Winged Planet' App".

  1. Nicholas Schiavone from Nicholas P. Schiavone, LLC
    commented on: October 8, 2012 at 12:27 p.m.
    David, Where is the Discovery "Winged Planet Plus" iPad App? I have tried to access the App over one dozen times - in a variety of names - and the iTunes App Store indicates no such App exists. Please explain. Thank you.
  2. David Goetzl from mediapost
    commented on: October 8, 2012 at 5:44 p.m.
    Here is the link: http://itunes.apple.com/us/app/discovery-channel-hd/id422753285?mt=8
  3. Nicholas Schiavone from Nicholas P. Schiavone, LLC
    commented on: October 8, 2012 at 7:01 p.m.
    David, I appreciate your help. All the best!

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